What are product recommendation widgets?
Product recommendation widgets are blocks of products nudging your customers to buy more and pay attention to specific items in your store. You must have seen such widgets on eBay or Amazon. For example, they are Similar products, Customers also bought, You might also like, etc. They help you upsell and cross-sell products.
How can I add recommendation widgets to my store pages?
You can add recommendation widgets to your store using different methods depending on your Shopify theme type.
For Online Store 2.0 themes
Use Searchanise app blocks in the Shopify Theme Editor. Add the Searchanise Recommendations app block to the desired page, configure the settings, and save your changes. This allows you to place recommendation widgets exactly where you want them on your storefront.
For Vintage themes
There are two installation options:
- Automatic installation — Searchanise automatically places the widget at the bottom of supported pages, such as Product, Collection, Search Results, Cart, or Home pages.
- Manual installation — Copy the widget code and add it to the appropriate theme template. This method gives you full control over widget placement and appearance.
Where can I place a recommendation widget?
Recommendation widgets can be placed on any store page.
For Online Store 2.0 themes, you can add a Searchanise app block to any page and position the widget wherever your theme allows app blocks (such as Home, Collection, Product, Search Results, and Cart pages).
For Vintage themes, you can either use automatic installation on supported pages (such as Home, Collection, Product, Search Results, and Cart pages) or manually add the widget code to any theme template to display recommendations in a specific location.
What types of recommendation widgets can I create?
Below are the available types of recommendation widgets:
- New Products
- Featured Products (manual selection)
- Similar Products
- Most Popular Products (bestsellers)
- Products by Attribute (similar by vendor, product type, tags, collections, color, or size)
- Customers Who Bought This Product Also Bought
- Recently Viewed Products
How can I customize the recommendation widgets?
You can customize both the content and appearance of Recommendation widgets:
- Change a widget’s title and the number of products displayed in the widget’s settings.
- Customize the widget’s appearance in the apps Merchandising & Promo > Recommendations section > Settings tab:
- Add custom CSS.
- Choose which button to display on product cards.
- Show or hide option swatches on product cards.
Where can I check out how the recommendation widgets affect conversion in my store?
The detailed info on recommendation widgets’ impressions, clicks, and sales is in the apps Merchandising & Promo > Recommendations section > Performance tab.
