Using Recommendations

Introduction

The Upsell & Cross-sell Widget or Recommendation Widget is an automatically-generated list of product recommendations in your online store. It allows your customers to discover new products more easily and increases your sales. An example of the Recommendation Widget:

You can add the Recommendation Widget to different pages of your online store:

1. Using the Vintage widgets if your theme does not support app blocks, or you want to add the Products by attribute widgets. 
2. Using the OS 2.0 blocks if your theme supports app blocks.

Types of Recommendation Widget

Type	Description	Pages for placing
New Products	Includes recently added products.	Any page
Featured Products	Includes products selected manually.	Any page
Similar Products	Includes products that are similar by one of the options: product type, product options (size and color), tag, vendor, or collections. Your customers will see products similar to the product they are viewing at the moment.	Product page
Most Popular Products	Includes the all-time bestselling products of your online store.	Any page
Products by Attribute	Includes random products of a selected product type, vendor, or collection, or random products with a specified tag.	Any page
Customers Who Bought This Product Also Bought	Recommends products other customers bought together with the viewed product within the same purchase. If the currently viewed product has not been purchased together with other products, this widget will not be shown for it.	Product page Cart page
Recently Viewed Products	Displays products the user recently viewed.	Any page

Recommendation Widget’s settings

Recommendation Widgets have settings that you can manage in the Settings tab.

Setting	Description
Show button	Choose whether to show the product in the Recommendation Widgets or hide it.
Display option swatches	The Recommendation Widgets will show size and color variations if you select this option. You should specify all colors in Color families if you want to display them.
Default product image	It is shown only if the Display option swatches setting is enabled. It has 2 variations: Variant image – displays the product image of the preselected variant. Main image – displays the main product image by default until your customer switches option swatches.
Use custom CSS	This option allows you to write your own CSS rules for the Recommendation Widget, which will change its appearance.

The image below shows CSS schematics. You can use it for customization.

Widget’s analytics

To understand how the recommendation widgets added to your store affect your store’s conversion, analyze the data in the Searchanise Search & Filter control panel > Merchandising & Promo > Recommendations section > Performance tab. The analytics data shows a sales funnel for all your recommendation widgets and detailed information about each one:

• Impressions – the number of displays to customers
• Clicks – the number of product clicks in the widgets
• Add to cart – the number of products added to the cart from the widgets (including product clicks into adding them to the cart)
• Item ordered – the number of products added to the cart from the widgets that got into the checkout
• Revenue – the total cost of the ordered products (the app doesn’t consider refunds and discount codes)