How Personalization/AI Personalization works

Search Personalization means raising user-specific results and decreasing other ones. The user-specific results are based on the user’s search history: what a user searched and what he clicked on. Thus, it can help improve the customer experience in your store.

How Personalization works

When your customer visits a product page in your store, Searchanise remembers its category and type. After the customer has visited product pages with a specific category/type more than five times, Personalization starts affecting the search results: the products from a certain category/type will move up the list of suggestions.

For example, there are two categories in your store: Men and Women, and there are T-shirt products in both of them. If a customer viewed ten products within the Women category and six products within the Men category, they would first see a T-shirt from the Women category in search results the next time they search for a T-shirt.

What is AI Personalization

AI Personalization means that your customers’ search results will be tailored based on their behavior (AI = Artificial Intelligence). It is an advanced version of the Personalization feature.

While Personalization analyzes only category and type of the products viewed or searched by customers, AI Personalization also tracks the following actions:

• products that were viewed or got quick views (at least 5 views were made)
• products added to cart (at least 2 products were added)
• products checked out (at least 1 product was bought)
• interest in particular brands (only for Shopify)

How AI Personalization works

For example, your customer added a phone of a particular brand to cart or bought it. When they start to search for a phone case, they will first see cases of this brand. Thus, AI Personalization is based on both customers’ actions (view, add to cart or purchase) and product properties (brand, category, and type).

Customizing AI Personalization

You can change the priority of customer’s actions that are considered for AI Personalization. There are 4 levels of priority:

• Low
• Medium
• High
• Very high

You can also choose what should be included in AI Personalization:

• Category
• Brand (only for Shopify)
• Product Type

For example, if you select only Category, customers’ search result will be based on their interest in particular Categories without any relation to what Brands they have viewed or searched for.

How to enable/disable the feature

Personalization/AI Personalization is enabled by default.

To disable the feature, follow these steps:

1. Go to the Searchanise Search & Filter control panel > Search & Navigation > Preferences section > Products tab.
2. Set the Personalization/AI Personalization toggle to off.
3. Apply the changes.

Personalization is the segmentation of customer behavior. Find out what other customer segmentation exists and how it can help your business.