How personalization works

Important info

It is available for Shopify, Magento 1, Magento 2, WooCommerce stores only.

What is Personalization

Search Personalization means raising user-specific results and decreasing other ones. The user-specific results are based on the user’s search history: what a user searched and what he clicked on. Thus, it can help improve the customer experience in your store.

How Personalization works in the Searchanise app

When your customer visits a product page in your store, Searchanise remembers its category and type. After the customer has visited product pages with a specific category/type more than five times, Personalization starts affecting the search results: the products from a certain category/type will move up the list of suggestions.

For example, there are two categories in your store: Men and Women, and there are T-shirt products in both of them. If a customer viewed ten products within the Women category and six products within the Men category, they would first see a T-shirt from the Women category in search results the next time they search for a T-shirt.

Enabling/Disabling Personalization

Personalization is enabled by default.

Important info for Magento 2 and WooCommerce

Personalization works only if the Search Results Widget is enabled.

To enable/disable Personalization, follow these steps:

  1. Go to the Searchanise (Smart Search & Filter) control panel > Preferences section > Products tab.
  2. Set the Personalization toggle to on/off.
  3. Apply the changes.

Product Merchandising settings have a higher priority than Personalization. For example, if you set up a product to be always at the top of the search results, it will be shown first and personalized suggestions will be displayed after that.

How personalization works Personalization is the segmentation of customer behavior. Find out what other customer segmentation exists and how it can help your business.
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Updated on September 6, 2022

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