Personalization is available for Shopify (old plans), WooCommerce, Magento 1, Magento 2.
AI Personalization is available for Shopify (up-to-date plans, the Game-Changer Full, and the Advanced plans) and Wix (all plans). Read more about:
– AI personalization on Shopify
– AI personalization on Wix.
What is Personalization
Search Personalization means raising user-specific results and decreasing other ones. The user-specific results are based on the user’s search history: what a user searched and what he clicked on. Thus, it can help improve the customer experience in your store.
How Personalization works
For Magento 2 and WooCommerce: Personalization works only if the Search Results Widget is enabled.
For Shopify (old plans): If your store uses a cookie consent banner and a visitor declines marketing cookies, Personalization will not work for that visitor.
When your customer visits a product page in your store, Searchanise remembers its category and type. After the customer has visited product pages with a specific category/type more than five times, Personalization starts affecting the search results: the products from a certain category/type will move up the list of suggestions.
For example, there are two categories in your store: Men and Women, and there are T-shirt products in both of them. If a customer viewed ten products within the Women category and six products within the Men category, they would first see a T-shirt from the Women category in search results the next time they search for a T-shirt.
How to enable/disable the feature
Personalization is enabled by default.
To disable the feature, follow these steps:
- Go to the Searchanise Search & Filter control panel > Search & Navigation > Preferences section > General tab.
- Set the Personalization toggle to off.
- Apply the changes.
Product Merchandising settings have a higher priority than Personalization. For example, if you set up a product to be always at the top of the search results, it will be shown first and personalized suggestions will be displayed after that.
 | Personalization is the segmentation of customer behavior. Find out what other customer segmentation exists and how it can help your business. |
