It is available for Shopify, Magento 1, Magento 2, WooCommerce stores only.
What is Personalization
Search Personalization means raising user-specific results and decreasing other ones. The user-specific results are based on the user’s search history: what a user searched and what he clicked on. Thus, it can help improve the customer experience in your store.
How Personalization works in the Searchanise app
When your customer visits a product page in your store, Searchanise remembers its category and type. After the customer has visited product pages with a specific category/type more than five times, Personalization starts affecting the search results: the products from a certain category/type will move up the list of suggestions.
For example, there are two categories in your store: Men and Women, and there are T-shirt products in both of them. If a customer viewed ten products within the Women category and six products within the Men category, they would first see a T-shirt from the Women category in search results the next time they search for a T-shirt.
Personalization is enabled by default.
Personalization works only if the Search Results Widget is enabled.
To enable/disable Personalization, follow these steps:
- Go to the Searchanise (Smart Search & Filter) control panel > Preferences section > Products tab.
- Set the Personalization toggle to on/off.
- Apply the changes.
Product Merchandising settings have a higher priority than Personalization. For example, if you set up a product to be always at the top of the search results, it will be shown first and personalized suggestions will be displayed after that.
|Personalization is the segmentation of customer behavior. Find out what other customer segmentation exists and how it can help your business.|